A Brief History
Backed by the drive to help his mom live a stress free life at home, Geoff Whitlock set out to create Custodia. In late 2018, he did not know how impactful Custodia was going to be, but he knew exactly what it shouldn’t be; a company that desired profits more than the need to help older adults in the community. Within a few years, Custodia had grown to 40 communities has helped thousands of seniors across Canada.
A drive to help
In 2019, Geoff started helping seniors in Mimico. Asking questions, spending the time, excited to learn. He wanted to add value in the community.
Adapt and pivot
By the end of 2020, Custodia had booked over 17,000 service visits for seniors in 10 communities in Southern Ontario.
Scale to meet the need
By early 2021, Custodia had expanded across Southern Ontario, helping thousands of seniors live better lives.
Built for seniors
We obsess over our customers because they are the reason why we do what we do. It’s even why we price our products and services so most seniors can afford them. They inspire us, challenge us, and in turn, help us provide a more valuable service.
Values to live by
Our unique values describe, at the most fundamental level, what we stand for. These five values shape our culture, influence who we are, what we do, and even who we hire.Learn more