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WHO WE ARE

The power of teamwork

Behind every great achievement, there is a team.

From older adults and families, to NPOs and home care companies, our products and services help people all over the Canada support seniors through the power of humanity and technology.

Our mission is to help millions and millions of seniors reduce stress and conserve energy so they can live longer and safer lives at home.

100+ Custodia team members
Serving 40+ communities across Canada
20,000+ service visits booked for seniors

A Brief History

Backed by the drive to help his mom conserve energy and live a stress free life at home, Geoff Whitlock set out to create Custodia. In late 2018, he did not know how impactful Custodia was going to be, but he new exactly what it shouldn’t be; a company that desired profits more than the need to help older adults in the community. Within a few years, Custodia had grown to 40 communities helping thousands of seniors across Canada.

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The idea was born

In late 2018 driving to his moms house, Geoff yearned for someone to call to help them with the little things around the home and yard.

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A drive to help

In 2019, he got started helping seniors in Mimico. Asking questions, spending the time, excited to learn. He wanted to add value for the community.

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Adapt and pivot

By the end of 2020, Custodia had booked 17,312 service visits for seniors in 10 communities in Southern Ontario.

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Scale to meet the need

By early 2021, Custodia had grown to 40 communities across Canada helping thousands of seniors live better lives.

Built for seniors

Over 20,000 service visits booked for seniors and their families.

We obsess over our customers because they are the reason why we do what we do. It’s even why we price our products and services so most seniors can afford them. They inspire us, challenge us, and in turn, help us provide a more valuable service.

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Values to live by

Our unique values describe, at the most fundamental level, what we stand for. These five values shape our culture, influence who we are, what we do, and even who we hire.

Learn more
Obsess over the customer
Go above and beyond
Be your own captain
Hold your head high
Succeed, as a team

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