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Custodia offers a free app to help seniors age in place

Seniors! Live Longer At Home

Custodia offers a free app to help seniors age in place


Are you surprised seniors want to age at home during COVID-19?

TORONTO, April 29, 2020 /CNW/ – As the deadly COVID-19 outbreak spreads, so too does anxiety amongst seniors and their loved ones.

Now more than ever, seniors are reconsidering their move into a retirement residence or assisted living facility, vowing to age in place by bringing in support and services. And there’s a brand new App for that and a Hotline too – both free – to help seniors stay in their home sweet home.

Custodia Seniors Support has developed a free aging-in-place planning App and a free 24/7 Hotline at 1-833-410-HELP, where seniors can access information and be directed to essential personal support and home management services, and to vital non-profit organizations that are focused on seniors.

Government support for Canadian seniors to age at home has been inadequate, but the pandemic could change that. “I think this pandemic will cause a massive rethink of how we are delivering long-term care in Canada, and how to support people to age in place,” said Dr. Samir Sinha, Canada’s foremost geriatrics expert.

Most people want to remain in their homes for as long as possible, said Sinha, adding that it’s also cheaper for governments to promote and support aging in place rather than in an institutional setting. 

“After this nightmare is over, I would not be surprised to see governments pivoting their long-term care strategy to be investing more in nursing home alternatives of care that are actually on balance cheaper to deliver and more in line with what people actually want,” said Sinha, a passionate advocate for elderly patients and Director of Geriatrics, Sinai Health System and the University Health Network.

Technologies and systems that support seniors aging in place have been neglected far too long. “We need to invest in community-based services and home-care supports for seniors. This cannot be stated enough: There is a desperate need now and after the pandemic subsides,” said Geoff Whitlock, founder of Custodia. 

Traffic to custodia.com has grown by over 2800%. “Some seniors are running out of groceries. Others need help around the home and they don’t know where to turn,” said Whitlock.

“We’ve arranged for essential home services, personal support, for masks, and even helping seniors access medical assistance. It’s a very stressful time for the elderly, especially if they are isolated and have no family living close by,” said Whitlock.

Custodia has partnered with many reputable non-profits and business that also are dedicated to seniors, including St. Joseph’s Home Care, Alzheimer Society Peel, and many others. 

Whitlock launched Custodia 18 months ago to fill the needs of those who want to age in place. “We’ve helped thousands of seniors reduce stress and live more enjoyable lives at home because that’s where they want to be.”

About Custodia: Custodia is an aging in place company that helps seniors-focused organizations, seniors, and their families plan and access trusted information and affordable services they need to stay at home for the long term.

SOURCE Custodia Inc.

For further information: For more information contact Geoff at geoff@custodia.com or 416-919-6112.

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